Pet Fair South East Asia 2026 opens in Bangkok with 450 exhibitors

Pet Fair South East Asia 2026 opened Oct. 28 at BITEC in Bangkok, bringing 450 exhibitors from 35 countries and more than 12,500 expected trade visitors. The event is designed to expand Thailand’s role as a regional pet-industry hub through business matching, conferences and export-focused networking.

Why it matters: - Pet Fair South East Asia 2026 is designed to connect Thai manufacturers with global buyers and expand trade in the pet industry. - The event comes as Thailand pushes to strengthen its role as a regional hub for pet food, manufacturing and exports. - Thailand’s pet food exports exceeded USD 3.28 billion in 2025, reinforcing the sector’s importance to the country’s trade growth.

What happened: - Pet Fair South East Asia 2026 opened Oct. 28 at Halls 98–100 of the Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok. - The fifth edition of the B2B exhibition runs from Oct. 28–30, 2026. - VNU Asia Pacific and Globus Events Limited jointly organize the event. - The opening ceremony took place at Pet Square in Hall 99. - Surinthorn Sunthornsanan of the Department of International Trade Promotion led the ceremony with representatives from TCEB, VNU Asia Pacific, Globus Events Limited and government, trade and business groups.

The details: - The show features about 450 exhibitors from 35 countries. - International companies make up about 70% of exhibitors. - Organizers expect more than 12,500 trade visitors from more than 80 countries over three days. - The exhibition spans pet food, treats, nutritional products, pet health, hygiene, accessories, lifestyle products, manufacturing technology, machinery, packaging, OEM services and private-label services. - Buyers are being offered access to new products, distribution opportunities and direct meetings with manufacturers and brand owners. - Thai businesses are using the event to present manufacturing capabilities, product standards and innovation to overseas buyers. - The pet food segment is positioned as a key opportunity for contract manufacturing, brand development and higher-value products. - The conference program runs across two stages and focuses on market trends, manufacturing technologies, nutrition and innovation. - Featured activities include the Petfood Extrusion & Nutrition Conference, Pet Innovators Pitch and the Business Matching Program. - Networking Night is scheduled for Oct. 29, 2026, at Cielo Sky Bar in Bangkok. - More information is available at the event website.

Between the lines: - Thailand is trying to move from being a production base to a higher-value partner in the global pet supply chain. - The heavy share of international exhibitors shows the event’s role as a cross-border trade platform, not just a domestic showcase. - The emphasis on business matching suggests organizers are prioritizing deals and partnerships over attendance numbers alone. - Globus Events Limited pointed to the wider Pet Fair network as a channel for linking Asian markets, including stronger ties between Thailand and China. - Pet Fair Asia in Shanghai recently drew more than 2,600 exhibitors and 130,000 trade visitors from more than 100 countries, with a Thailand Pavilion making its debut there. - TCEB framed the exhibition as part of Thailand’s broader strategy to drive business travel, market expansion and economic growth.

What's next: - Organizers are aiming to convert the Bangkok show floor into export orders, distribution deals and longer-term partnerships. - The business matching program and conference sessions are expected to generate follow-up meetings after the event ends. - Thailand’s pet industry is likely to keep using international exhibitions to build visibility with buyers across Asia and beyond. - The 2025 edition drew 447 exhibitors from 37 countries and 11,169 trade visitors from 81 countries, setting a benchmark for this year’s event.

The bottom line: - Pet Fair South East Asia 2026 is another step in Thailand’s push to become a leading pet-industry trade hub in Asia.